The definite guide to creating value in business
An eight-step model for value creation that can be applied to any company in any country. Each chapter is illustrated with real-life cases that help the reader understand the different concepts. This book is for anyone—an employee, an investor, or an owner—who seeks to create value and improve performance in any business. Foreword by Dr Josh Lerner, Economist and Investment Banking Professor at Harvard Business School.
“A real user’s manual. By applying Albert Alsina’s concepts, investors and entrepreneurs will be on the right track to achieve sustained business growth”
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