The definite guide to creating value in business

An eight-step model for value creation that can be applied to any company in any country. Each chapter is illustrated with real mini-cases that help the reader understand the different concepts. This book is for anyone—an employee, an investor, or an owner—who seeks to create value and improve performance in any business.

“A real user’s manual. By applying Albert Alsina’s concepts, investors and entrepreneurs will be on the right track to achieve sustained business growth”

CARLOS TUSQUETS, EXECUTIVE CHAIRMAN AND CEO,
TREA ASSET MANAGEMENT

“Albert presents a systematic model of value creation, with actual case studies that reveal how to add value to any company”

JOSH LERNER, ECONOMIST AND INVESTMENT BANKING PROFESSOR AT HARVARD BUSINESS SCHOOL

Available in bookstores! Print and digital format